Founders

2 min read

The Immigrant Founder Who Sold 1 Million Pairs of Shoes

Sidra Qasim

Sidra Qasim created the internet’s favorite sneaker. In getting there, she has lived a life that no one could have predicted.

Born and raised in rural Pakistan, Sidra clawed her way out of a system that afforded her no opportunities. Through sheer will, she made it to America and started a company that no one believed she could run.

But now, at 39, Sidra is the founder CEO of Atoms — notoriously the world’s most comfortable sneaker brand, with over 1,000,000 pairs sold, worn by celebrities from Malala to Marques Brownlee, funded by Silicon Valley’s greatest minds.

Join us for a deeply sentimental conversation about what true courage looks like, how things go viral, and how just about every founder deals with depression at one point.

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